Starting from as small environment friendly packaging material, giving your customers reusable shopping bags instead of plastic and implementing energy efficient practices like using renewable sources of energy to power operations is considered green retailing. It includes energy-efficient stores offering energy-efficient products, green merchandise, promotion and distribution, and reduced packaging.
Here’s how Nike and Wal-Mart are doing it :
Nike has set a goal to be “carbon neutral” by 2011 and currently purchases 79,820,000 kWh of green power for its World Headquarters, representing 72% of annual consumption. The company is also designing its footwear to meet targets for waste reduction, elimination of volatile organic compounds and increased use of environmentally preferred materials by 2011.
Wal-Mart has made a commitment to reduce overall GHG emissions by 20% over the next 8 years and set a long-term corporate goal to purchase 100% of their energy from renewable sources. Wal-Mart has also set a goal to increase fuel efficiency of its fleet by 25% over the next 3 years and is currently the largest single purchaser of 100% organic cotton products.