People are spending over 3 hours online every single day, that’s 90 hours in a month! There has been a fundamental and profound shift to digital in India. What do the growing number of online opportunities mean for your business? Even if you are a retailer whose business runs on word of mouth and referrals. How can you derive benefit from exploring the online marketplace? Do you have a million and one questions that need to be answered? Well, you could start here.

If there’s one hard and fast rule to doing anything at all and being able to succeed, then it’s to MAKE A PLAN. This doesn’t change with the where, how, what or when. If you are looking for what to begin with, after reading everything that you found about going digital on the internet, then this is for you.

Here’s a list of tools that will get you started:

Online presence –

  1. Wex-

Wex is a simple website building platform. You can do it all yourself without the need for any help from a developer. Wix is a drag and drop website building platform with HTML5 capabilities, readymade templates and ever thing you will need to express yourself online.

  1. HostGator

HostGator is a provider of web hosting, VPS hosting and shared hosting along with other related services. Here are few other websites that offer similar services-

  • Google
  • Microsoft
  • GoDaddy

(With large providers offering cheaper alternatives to traditional shared hosting, there is very little shared hosting services can do in this space)

(Who’s is a host? A host provides the technologies and services needed for the website or webpage to be viewed in the Internet)

  1. Jimbo

Jimbo is a web hosting service. The basic service from Jimbo is free, they offer paid services such as Jimbo Pro and Jimbo business. They allow you to create a store with up to 5 items for free. Their paid serves allow users to have their own domain names.

  1. GoDaddy

known for its advertising, GoDaddy is another  publicly traded Internet domain registrar and web hosting company. GoDaddy was reported as the largest ICANN-accredited registrar in the world in the year 2013.

Marketing and advertising –

Most advertising programs enable businesses to set a budget for advertising and only pay when people click the ads. Depending on how well you understand your customers, what he/she would look for, what would they “Google” for, if they want to buy what you sell and everything even remotely related to your product or service.  Most small businesses hire consultants or marketing agencies to manage and plan their digital marketing.

Here are the most common advertising and marketing tools-

  1. Google Ads
  2. Bing Ads
  3. Facebook Ads
  4. Twitter Ads
  5. LinkedIn Marketing Solutions

Digital, going online, or whatever you want to call it, is a world without boundaries. We hope this is a good start to learning the nuances of this business.

 

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