Wolfpack Outdoors


Great products have been put together by connecting the synergistic effects of passion for various things. One such creation is Wolfpack Outdoors by Rajesh Ramakrishnan, Aravind Venkataram and Arun Nayaham . All of whom refused to ignore their true calling.

The contradictory perspectives on technology

5 years back when I was traveling by train from Chennai, a gentleman walked in and sat in the opposite seat. It didn’t take too long for us to start off a conversation since we shared professional expertise in similar industries. When it came to our experiences as retailers and the challenges we faced, and after a lot of “free advice” from both ends, he frowned, “I don’t think India will ever make it to the list of tech-savvy nations.” A forecast made by him from traveling, attending the best conferences, having used and experienced the state-of-the-art technologies from around the world, so he explained.

Cook the perfect recipes this holiday season

Want to give your customer an unforgettable experience this holiday season?Add these ingredients to your recipe.

Have a checklist ready yet?  Come this December, busy days and haunting nightmares are alien-no-more if, you are a retailer. Whether  a yes or a no! here are a few out-of-the-ordinary means to promote, that you might want to consider adding to the already lengthy list of things to do.

The psychology of retail customer experience

The last time you came across these words- psychology in retail, didn’t you think “I’m not buying this”? Well, I did! Beyond store aesthetics, I didn’t know how anything else would affect customer behavior. Intrigued by how even the minutia in a store such as the genre of music played in the background or the color of shelves influenced behavior, I started digging deeper into the psychological aspects of customer experience.

Effective Inventory Management

Effective Inventory Management – Hacks to Revitalize your Business!

Inventory management is an inseparable part of retail businesses. There’s almost no place for any mistakes.

Gone are the days when options were limited! Today is the age of pampering your customers with an overwhelming number of choices and ‘making it easy’ throughout. Investment in retention of your existing customers is as important as investing on luring potential buyers.