Going digital- The opportunities and where to start

People are spending over 3 hours online every single day, that’s 90 hours in a month! There has been a fundamental and profound shift to digital in India. What do the growing number of online opportunities mean for your business? Even if you are a retailer whose business runs on word of mouth and referrals. How can you derive benefit from exploring the online marketplace? Do you have a million and one questions that need to be answered? Well, you could start here.

If there’s one hard and fast rule to doing anything at all and being able to succeed, then it’s to MAKE A PLAN. This doesn’t change with the where, how, what or when. If you are looking for what to begin with, after reading everything that you found about going digital on the internet, then this is for you.

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Mass Customization- All you need to know

Giving each and every one of your customers what they want. If you were wondering how that is even possible, then visit a nearby mall, you’ll notice for yourself!

Mass customization combines the flexibility and personalisation  of custom-made products with the low unit costs associated with mass production. Mass customized products may also be referred to as made to order or built to order.

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Omnichannel Retailing- All you need to know

“Omnis” is Latin for “every/all”

 

 

 

 

 

Omni-channel means establishing a presence on several channels and platforms like brick-and-mortar, mobile, online, catalog, telephone sales etc. and enabling customers to make transactions and engage across all of these channels simultaneously or interchangeably.

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This Valentine’s day- realise the magic of numbers!

Before many of your customers get too overwrought to reason or make the right decisions planning for the celebration of love and commercialism of the same, you should swoop right in and save the possibility of what could be an overrated disaster on Valentine’s day!

Now, from observations, research and surveys conducted to predict spending patterns, it was also evident that Valentine’s day fever starts from the first of February, comes to a crescendo on the 14th of the month and gradually wears off by the 20th. Giving you three weeks time to spoil your customers with choices. Here are the trends, numbers and hacks for the day!

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