Going digital- The opportunities and where to start

People are spending over 3 hours online every single day, that’s 90 hours in a month! There has been a fundamental and profound shift to digital in India. What do the growing number of online opportunities mean for your business? Even if you are a retailer whose business runs on word of mouth and referrals. How can you derive benefit from exploring the online marketplace? Do you have a million and one questions that need to be answered? Well, you could start here.

If there’s one hard and fast rule to doing anything at all and being able to succeed, then it’s to MAKE A PLAN. This doesn’t change with the where, how, what or when. If you are looking for what to begin with, after reading everything that you found about going digital on the internet, then this is for you.

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Small Business Vs The Goliath- How to fight somebody that’s not your own size?

Harvard Business Review was live with an interesting case study on how small companies with a social mission could compete with the Goliaths of various industries. The case study was interesting because people from all around the world shared how they would deal with, what Harvard’s best case studies are indeed! a stew of dilemmas.

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This Valentine’s day- realise the magic of numbers!

Before many of your customers get too overwrought to reason or make the right decisions planning for the celebration of love and commercialism of the same, you should swoop right in and save the possibility of what could be an overrated disaster on Valentine’s day!

Now, from observations, research and surveys conducted to predict spending patterns, it was also evident that Valentine’s day fever starts from the first of February, comes to a crescendo on the 14th of the month and gradually wears off by the 20th. Giving you three weeks time to spoil your customers with choices. Here are the trends, numbers and hacks for the day!

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Cook the perfect recipes this holiday season

Want to give your customer an unforgettable experience this holiday season?Add these ingredients to your recipe.

Have a checklist ready yet?  Come this December, busy days and haunting nightmares are alien-no-more if, you are a retailer. Whether  a yes or a no! here are a few out-of-the-ordinary means to promote, that you might want to consider adding to the already lengthy list of things to do.

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The psychology of retail customer experience

The last time you came across these words- psychology in retail, didn’t you think “I’m not buying this”? Well, I did! Beyond store aesthetics, I didn’t know how anything else would affect customer behavior. Intrigued by how even the minutia in a store such as the genre of music played in the background or the color of shelves influenced behavior, I started digging deeper into the psychological aspects of customer experience.

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