Mass Customization- All you need to know

Giving each and every one of your customers what they want. If you were wondering how that is even possible, then visit a nearby mall, you’ll notice for yourself!

Mass customization combines the flexibility and personalisation  of custom-made products with the low unit costs associated with mass production. Mass customized products may also be referred to as made to order or built to order.

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This Valentine’s day- realise the magic of numbers!

Before many of your customers get too overwrought to reason or make the right decisions planning for the celebration of love and commercialism of the same, you should swoop right in and save the possibility of what could be an overrated disaster on Valentine’s day!

Now, from observations, research and surveys conducted to predict spending patterns, it was also evident that Valentine’s day fever starts from the first of February, comes to a crescendo on the 14th of the month and gradually wears off by the 20th. Giving you three weeks time to spoil your customers with choices. Here are the trends, numbers and hacks for the day!

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Cook the perfect recipes this holiday season

Want to give your customer an unforgettable experience this holiday season?Add these ingredients to your recipe.

Have a checklist ready yet?  Come this December, busy days and haunting nightmares are alien-no-more if, you are a retailer. Whether  a yes or a no! here are a few out-of-the-ordinary means to promote, that you might want to consider adding to the already lengthy list of things to do.

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The psychology of retail customer experience

The last time you came across these words- psychology in retail, didn’t you think “I’m not buying this”? Well, I did! Beyond store aesthetics, I didn’t know how anything else would affect customer behavior. Intrigued by how even the minutia in a store such as the genre of music played in the background or the color of shelves influenced behavior, I started digging deeper into the psychological aspects of customer experience.

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Making the retail experience seamless

Login to any e-commerce site, a personalized homepage from your last browsing session appears along with a web notification- A 10% discount on anything bought in the next 30 minutes. Tempting, Isn’t it?

What if an offline store offered similar discounts? With a completely personalized shopping experience and the pleasure of instant gratification. Would that help gain competitive advantage?

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