Small Business Vs The Goliath- How to fight somebody that’s not your own size?

Harvard Business Review was live with an interesting case study on how small companies with a social mission could compete with the Goliaths of various industries. The case study was interesting because people from all around the world shared how they would deal with, what Harvard’s best case studies are indeed! a stew of dilemmas.

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The psychology of retail customer experience

The last time you came across these words- psychology in retail, didn’t you think “I’m not buying this”? Well, I did! Beyond store aesthetics, I didn’t know how anything else would affect customer behavior. Intrigued by how even the minutia in a store such as the genre of music played in the background or the color of shelves influenced behavior, I started digging deeper into the psychological aspects of customer experience.

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