Harvard Business Review was live with an interesting case study on how small companies with a social mission could compete with the Goliaths of various industries. The case study was interesting because people from all around the world shared how they would deal with, what Harvard’s best case studies are indeed! a stew of dilemmas.
Great products have been put together by connecting the synergistic effects of passion for various things. One such creation is Wolfpack Outdoors by Rajesh Ramakrishnan, Aravind Venkataram and Arun Nayaham . All of whom refused to ignore their true calling.
The last time you came across these words- psychology in retail, didn’t you think “I’m not buying this”? Well, I did! Beyond store aesthetics, I didn’t know how anything else would affect customer behavior. Intrigued by how even the minutia in a store such as the genre of music played in the background or the color of shelves influenced behavior, I started digging deeper into the psychological aspects of customer experience.