Innovation in retail #1- Amazon

JUST WALK OUT

Walk into a store, pick-up all you need, confirm your purchase and leave, before you know it, the technology recognises what you’ve picked up. Eliminating the need for human interaction in shopping, Amazon Go has made waves when the suspense finally broke on 5th December 2016.

This Valentine’s day- realise the magic of numbers!

Before many of your customers get too overwrought to reason or make the right decisions planning for the celebration of love and commercialism of the same, you should swoop right in and save the possibility of what could be an overrated disaster on Valentine’s day!

Now, from observations, research and surveys conducted to predict spending patterns, it was also evident that Valentine’s day fever starts from the first of February, comes to a crescendo on the 14th of the month and gradually wears off by the 20th. Giving you three weeks time to spoil your customers with choices. Here are the trends, numbers and hacks for the day!

Wolfpack Outdoors


Great products have been put together by connecting the synergistic effects of passion for various things. One such creation is Wolfpack Outdoors by Rajesh Ramakrishnan, Aravind Venkataram and Arun Nayaham . All of whom refused to ignore their true calling.

The contradictory perspectives on technology

5 years back when I was traveling by train from Chennai, a gentleman walked in and sat in the opposite seat. It didn’t take too long for us to start off a conversation since we shared professional expertise in similar industries. When it came to our experiences as retailers and the challenges we faced, and after a lot of “free advice” from both ends, he frowned, “I don’t think India will ever make it to the list of tech-savvy nations.” A forecast made by him from traveling, attending the best conferences, having used and experienced the state-of-the-art technologies from around the world, so he explained.

Cook the perfect recipes this holiday season

Want to give your customer an unforgettable experience this holiday season?Add these ingredients to your recipe.

Have a checklist ready yet?  Come this December, busy days and haunting nightmares are alien-no-more if, you are a retailer. Whether  a yes or a no! here are a few out-of-the-ordinary means to promote, that you might want to consider adding to the already lengthy list of things to do.

The psychology of retail customer experience

The last time you came across these words- psychology in retail, didn’t you think “I’m not buying this”? Well, I did! Beyond store aesthetics, I didn’t know how anything else would affect customer behavior. Intrigued by how even the minutia in a store such as the genre of music played in the background or the color of shelves influenced behavior, I started digging deeper into the psychological aspects of customer experience.

Effective Inventory Management

Effective Inventory Management – Hacks to Revitalize your Business!

Inventory management is an inseparable part of retail businesses. There’s almost no place for any mistakes.

Gone are the days when options were limited! Today is the age of pampering your customers with an overwhelming number of choices and ‘making it easy’ throughout. Investment in retention of your existing customers is as important as investing on luring potential buyers.

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Making the retail experience seamless

Login to any e-commerce site, a personalized homepage from your last browsing session appears along with a web notification- A 10% discount on anything bought in the next 30 minutes. Tempting, Isn’t it?

What if an offline store offered similar discounts? With a completely personalized shopping experience and the pleasure of instant gratification. Would that help gain competitive advantage?